{"title":"NEW IN","description":"","products":[{"product_id":"magazine-subscription","title":"OPEN Tennis Magazine Subscription","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAn annual subscription to \u003c\/span\u003e\u003cspan\u003eOPEN Tennis\u003c\/span\u003e\u003cspan\u003e delivers both volumes of our limited-edition print magazine, published twice a year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOPEN Tennis is the premium, large-format print magazine of \u003c\/span\u003e\u003cspan\u003eThe Second Serve\u003c\/span\u003e\u003cspan\u003e, offering a modern take on the sport through art, photography, and exceptional storytelling. Each semi-annual volume (116–136 pages) is chock-full of world-class writing, striking photography, and original illustration exploring global tennis culture and the pro game through fashion, travel, ideas, and the people shaping the sport on and off the court. \u003c\/span\u003e\u003cspan\u003ePrinted in limited quantities, OPEN Tennis is designed to be collected, displayed, and returned to, an elevated object as much as a read.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew subscriptions will begin with OPEN Tennis Volume 4. Select \"Subscribe + Get Current Issue\" to add OPEN Tennis Volume 3 to your order for a discounted rate. This issue typically ships immediately and the following issues ship once published.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":52736508100883,"sku":"OTSUBA2","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/open-tennis-magazine-subscription_e5eef4fd-450e-4f5f-9eff-9e2fb63aac36.gif?v=1779425895"},{"product_id":"open-tennis-vol-2-tennis","title":"OPEN Tennis Vol. 2 - Tennis \/\/ Limited Edition","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eChock-full of art, photography, and exceptional storytelling, OPEN Tennis Volume 2 continues its vibrant exploration of tennis through the lenses of culture, fashion, travel, and ideas with three distinctive covers in our biggest issue ever.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOPEN Tennis Volume 2 commemorates the career of American indie rock band, Tennis, with a special limited edition cover, \u003cmeta charset=\"utf-8\"\u003eprofiled by Rosecrans Baldwin and shot by Emily Shur, exploring the band’s relationship with the sport, music-making, and each other on the heels of their final album, \u003cem\u003eFace Down In The Garden\u003c\/em\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":51779241050387,"sku":"TSSOT04","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/open-tennis-magazine-tennis-limited-edition.jpg?v=1751329355"},{"product_id":"open-tennis-hat-2025","title":"OPEN Tennis Hat 2025","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA 6-panel embroidered hat with an adjustable back tab for a secure fit. OPEN logo with Eddie Martinez custom ball at front and The Second Serve at back.\u003c\/span\u003e\u003cspan\u003e One size fits most. 100% Cotton.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":52166046646547,"sku":"USOTHAT0825","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/HAT-OPEN-2025-10799_43b9ee1f-2f44-4d1c-a9f6-11d5156b98ed.jpg?v=1756226198"},{"product_id":"open-tennis-nalgene","title":"OPEN Tennis Nalgene","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eOur 32 oz. custom wide mouth sustain bottle by Nalgene®. OPEN Tennis logo featured on frontside, with threaded and tethered lid and integrated carrying loop. Features a new resin powered by next-generation recycling technology that transforms plastic destined for landfills into high-performance BPA\/BPS free bottles. Made from 50% certified recycled content, further offsetting the use of fossil fuels and lowering greenhouse gas emissions. 100% BPA Free Tritan Plastic. Made in the U.S.A.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":52166051004691,"sku":"101071863","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/NALGENE-BOTTLE-10809_9a9274d6-9523-4ca0-9110-d5f03df41677.jpg?v=1756226170"},{"product_id":"open-tennis-t-shirt-mauve","title":"OPEN Tennis T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMidweight short sleeve t-shirt with \u003cmeta charset=\"utf-8\"\u003eslightly dropped shoulders and a straight fit through the torso. Featuring the OPEN Tennis and The Second Serve logo on backside and left chest. \u003cmeta charset=\"utf-8\"\u003eDesigned with a wide rib collar, set-in sleeves, and signature flat lock construction. Printed on Reigning Champ's Midweight Jersey OG T-Shirt. 100% Cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"XS \/ Mauve","offer_id":52166141018387,"sku":"OT082025XS","price":55.0,"currency_code":"USD","in_stock":false},{"title":"S \/ Mauve","offer_id":52166141051155,"sku":"OT082025S","price":55.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Mauve","offer_id":52166141083923,"sku":"OT082025M","price":55.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Mauve","offer_id":52166141116691,"sku":"OT082025L","price":55.0,"currency_code":"USD","in_stock":false},{"title":"XL \/ Mauve","offer_id":52166141149459,"sku":"OT082025XL","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/T-SHIRT-OPEN-2025-10792_354fe011-270f-434d-813e-d9ebc32e19b7.jpg?v=1756226144"},{"product_id":"the-running-around-bundle","title":"The Running Around Bundle","description":"\u003cp\u003eThis limited-edition bundle includes the OPEN Tennis Hat, The Second Serve Media Tote and a copy of OPEN Tennis Volume 2 - Running Around Outside.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOPEN Tennis Hat 2025 is a 6-panel embroidered hat with an adjustable back tab for a secure fit. OPEN logo with Eddie Martinez custom ball at front and The Second Serve at back.\u003c\/span\u003e\u003cspan\u003e One size fits most. 100% Cotton. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe Second Serve Media Tote is the perfect all-purpose bag for your tennis gear and more. Featuring the TSS logo on the front and a small logo on the back, this bag also boasts contrast cream handles for a touch of style. 100% Cotton.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":52486603145491,"sku":"TRAB2025","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/Second_Serve_2025_10_03_11461.jpg?v=1760549134"},{"product_id":"open-tennis-vol-3","title":"OPEN Tennis Vol. 3","description":"\u003cp role=\"presentation\" dir=\"ltr\"\u003eAs per usual, \u003cem\u003eOPEN Tennis\u003c\/em\u003e Vol. 3 is packed with art, photography, and exceptional storytelling. With this new issue we continue our vibrant exploration of tennis through the lenses of culture, fashion, travel, and ideas.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eOur cover for Volume 3 features a photograph by renowned French photographer, Florence Pernet, taken during the US Open’s new Mixed Doubles Invitational, and it accompanies a rumination on the same by Gerald Marzorati. As we become more and more alienated by technology and the algorithm, OPEN Tennis Vol. 3 explores themes of real-world connections. In it, Simon Cambers advocates for tennis biographies written by actual people; Andrew “Herm” Hermida is back at the Tokyo Open, this time to sketch the fans; and Courtney Nguyen goes deep on the fascinating world of Chinese fan culture; and we present the tennis-y drawings of Adam Green from New York indie folk duo, The Moldy Peaches. Also therein Jackson Frons profiles YouTuber-turned-pro-tennis-player Karue Sell and Joel Drucker explores what makes Czech players tick. There’s also an interview with Lebanese No. 1 Hady Habib and a deep dive into the tennis philosophy of Torben Ulrich by our in-house coach Simon Hegelund. Giasco Bertoli is back, this time having taken a sentimental journey to Switzerland to visit a lonely, riverside tennis court, and Vicente Muñoz made a similarly chilly journey to Providence, where he photographed an Indoor Tennis Court of great distinction. As always OPEN Tennis is the product of Artisanal Intelligence. \u003c\/span\u003e\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":52559101067539,"sku":"TSSOT06","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/open-tennis-magazine-volume-3-florence-pernet-cover_786ea69b-0245-4efd-8a19-572f73760e67.jpg?v=1768248234"},{"product_id":"the-second-serve-media-tote-ii","title":"The Second Serve Media Tote II","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe updated TSS Media Tote II is a versatile, everyday bag designed to hold your tennis gear and more. Made from durable canvas, it features matching black handles for a sleek, uniform look. The TSS logo is printed on the front with a small logo lockup on the backside corner. Spacious, sturdy, and easy to carry — this tote is a practical choice on and off the court.\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":52583559266579,"sku":"TSSTOTE1125","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/tss-mediatote-2.jpg?v=1764012507"},{"product_id":"open-tennis-long-sleeve","title":"OPEN Tennis Long Sleeve","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMidweight long sleeve t-shirt with \u003cmeta charset=\"utf-8\"\u003ea standard fit that tapers slightly from the chest to the waist hem. Featuring the OPEN Tennis and The Second Serve logo on backside and left chest. \u003cmeta charset=\"utf-8\"\u003eDesigned with a wide rib collar, \u003cmeta charset=\"utf-8\"\u003esemi-raglan sleeves, and signature flatlock construction. Printed on Reigning Champ's Midweight Jersey Standard Long Sleeve. 100% Cotton.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"Cypress \/ XS","offer_id":52598019129619,"sku":"OT112025XS","price":75.0,"currency_code":"USD","in_stock":false},{"title":"Cypress \/ S","offer_id":52598019162387,"sku":"OT112025S","price":75.0,"currency_code":"USD","in_stock":true},{"title":"Cypress \/ M","offer_id":52598019195155,"sku":"OT112025M","price":75.0,"currency_code":"USD","in_stock":true},{"title":"Cypress \/ L","offer_id":52598019227923,"sku":"OT112025L","price":75.0,"currency_code":"USD","in_stock":true},{"title":"Cypress \/ XL","offer_id":52598019260691,"sku":"OT112025XL","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/open-long-sleeve-front.jpg?v=1764103204"},{"product_id":"money-girls-casino-meddy-hat","title":"Money Girls Casino Meddy Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eCalling all Med Heads. A classic 6-panel embroidered hat with an adjustable back tab for a secure fit. \u003ca href=\"https:\/\/www.youtube.com\/shorts\/htvT5z8Skn8\"\u003eFeatures Daniil Medvedev’s aspirational words after looking into Kasidit Samrej's future\u003c\/a\u003e: “Money. Girls. Casino.” at front and The Second Serve logo at back center. One size fits most. Embroidered in Brooklyn. 100% Cotton.\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":52760921932051,"sku":"TSSMH1112025","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/tss-meddy-hat-money-girls-casino.jpg?v=1765208042"},{"product_id":"man-you-better-meddy-hat","title":"Man, You Better Meddy Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eCalling all Med Heads. A classic 6-panel embroidered hat with an adjustable back tab for a secure fit. Features \u003ca href=\"https:\/\/www.reddit.com\/r\/tennis\/comments\/ln1740\/man_you_better_shut_your_fk_up_ok_medvedev_vs\/\"\u003ethe epic ultimatum Daniil Medvedev gave to Stefanos Tsitsipas at the 2018 Miami Open\u003c\/a\u003e: “Man you better shut your fu*k up, ok?” at front and The Second Serve logo at back center. One size fits most. Embroidered in Brooklyn.100% Cotton.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":52760922030355,"sku":"TSSMH2112025","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/tss-meddy-hat-man-you-better-shut-your-f_ck-up.jpg?v=1765208071"},{"product_id":"open-tennis-magazine-bundle","title":"The Starter Stack Magazine Bundle","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eTwo volumes, one seamless read. Each bundle includes one copy of OPEN Tennis Volume 1 - Anna Kalinskaya and one copy of OPEN Tennis Volume 2 - Running Around Outside. Designed for collectors, newcomers, and anyone who wants the complete experience.\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":52794547536147,"sku":"OTMVOL12B","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/tss-vol-1-2-bundle.jpg?v=1765397537"},{"product_id":"open-tennis-vol-3-adam-green","title":"OPEN Tennis Vol. 3 - Adam Green \/\/ Limited Edition","description":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"6745aac50d3e413bc482e2f4\" data-shogun-site-id=\"0f0bd5c8-3fc0-45c3-8f42-6e2cea61ae7d\" data-shogun-page-id=\"6745aac50d3e413bc482e2f4\" data-shogun-page-version-id=\"6745aac50d3e413bc482e2f3\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"6745aac50d3e413bc482e2f5\" data-shogun-page-type=\"product\" data-shogun-power-up-type=\"\" data-shogun-power-up-id=\"\" data-region=\"main\"\u003e\n\u003cdiv id=\"s-42d3cb58-d00f-4db0-9079-3a6463e1603a\" class=\"shg-c\"\u003e\n\u003cdiv class=\"shogun-root\" data-shogun-id=\"6745aac50d3e413bc482e2f4\" data-shogun-site-id=\"0f0bd5c8-3fc0-45c3-8f42-6e2cea61ae7d\" data-shogun-page-id=\"6745aac50d3e413bc482e2f4\" data-shogun-page-version-id=\"6745aac50d3e413bc482e2f3\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"6745aac50d3e413bc482e2f5\" data-shogun-page-type=\"product\" data-shogun-power-up-type=\"\" data-shogun-power-up-id=\"\" data-region=\"main\"\u003e\n\u003cdiv id=\"s-42d3cb58-d00f-4db0-9079-3a6463e1603a\" class=\"shg-c\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003eAs per usual,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eOPEN Tennis\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eVol. 3 is packed with art, photography, and exceptional storytelling. With this new issue we continue our vibrant exploration of tennis through the lenses of culture, fashion, travel, and ideas.\u003c\/p\u003e\n\u003cp\u003eOur limited edition cover for Volume 3 features an original drawing by anti-folk hero Adam Green of the Moldy Peaches (and numerous other artistic endeavors). It's an edition of just 250 copies. As we become more and more alienated by technology and the algorithm, OPEN Tennis Vol. 3 explores themes of real-world connections. In it, Simon Cambers advocates for tennis biographies written by actual people; Andrew “Herm” Hermida is back at the Tokyo Open, this time to sketch the fans; and Courtney Nguyen goes deep on the fascinating world of Chinese fan culture; and we present the tennis-y drawings of Adam Green from New York indie folk duo, The Moldy Peaches. Also therein Jackson Frons profiles YouTuber-turned-pro-tennis-player Karue Sell and Joel Drucker explores what makes Czech players tick. There’s also an interview with Lebanese No. 1 Hady Habib and a deep dive into the tennis philosophy of Torben Ulrich by our in-house coach Simon Hegelund. Giasco Bertoli is back, this time having taken a sentimental journey to Switzerland to visit a lonely, riverside tennis court, and Vicente Muñoz made a similarly chilly journey to Providence, where he photographed an Indoor Tennis Court of great distinction. As always OPEN Tennis is the product of Artisanal Intelligence. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":52839946486035,"sku":"TSSOT08","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/open-tennis-magazine-volume-3-adam-green-cover.jpg?v=1769236078"},{"product_id":"tss-x-wham-o-players-frisbee","title":"TSS Wham-O Player's Frisbee","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for afternoons on the green to stay loose between matches. The Wham-O Ultimate Frisbee is specifically crafted to balance distance and speed at the “ultimate” weight of 175 g and measuring 10.54\". Featuring OPEN Tennis and The Second Serve logos.\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":54000866885907,"sku":"TSSFD0326","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/open-tennis-tss-whamo-frisbee-2.jpg?v=1777913323"},{"product_id":"open-tennis-t-shirt-1","title":"OPEN Tennis T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMidweight short sleeve t-shirt with \u003cmeta charset=\"utf-8\"\u003eslightly dropped shoulders and a straight fit through the torso. Featuring the OPEN Tennis and The Second Serve logo on backside and left chest. \u003cmeta charset=\"utf-8\"\u003eDesigned with a wide rib collar, set-in sleeves, and signature flat lock construction. Printed on Reigning Champ's Midweight Jersey OG T-Shirt. 100% Cotton.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"XS","offer_id":54000895099155,"sku":"OT042026XS","price":55.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":54000895230227,"sku":"OT042026S","price":55.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":54000895131923,"sku":"OT042026M","price":55.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":54000895197459,"sku":"OT042026L","price":55.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":54000895164691,"sku":"OT042026XL","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/open-tennis-ocean-1.jpg?v=1777914854"},{"product_id":"open-tennis-mixed-dub-hat","title":"OPEN Tennis Mixed Dub Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned with sunshine in mind. A classic 6-panel embroidered hat with an adjustable back tab for a secure fit. OPEN Tennis lockup at front and The Second Serve logo at back center. One size fits most. Embroidered in Brooklyn. 100% Cotton.\u003c\/p\u003e","brand":"The Second Serve","offers":[{"title":"Default Title","offer_id":54000943792403,"sku":"OTHAT0426","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/6888\/0915\/files\/open-tennis-dub-hat-front.jpg?v=1777914648"},{"product_id":"open-tennis-x-piecework-puzzles-court-classics","title":"OPEN Tennis x Piecework Puzzles 'Court Classics'","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCourt Classics is a 1000-piece puzzle that brings together real-life tennis memorabilia from the personal collection of OPEN Tennis founder David Shaftel, arranged into a richly detailed still life set against iconic court green. Created in collaboration with Piecework Puzzles, it's a celebration of tennis history, ritual, and style, from courts to center stage. Equal parts sport, style, and nostalgia, this is tennis as told by those who love it. A still life with a perfect serve. 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